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12 Causes of Advertising Failures

The desire for instant gratification. The ad which creates sufficient urgency to cause people to respond immediately is also the ad most likely to be forgotten immediately following the expiration of the offer.  Such ads are of little use in establishing an identity for the advertiser in the mind of the consumer. Attempting to reach more people than the [...]

By | May 22nd, 2015|On Air|0 Comments