101.9 The Wave


The format is bright and fun, a perfect choice for at-work or in-store/business listening.

The Wave is also home to 40 year radio veteran Kevin Hilley where he holds down the Middays. Each day between 10a-2p, Kevin keeps listeners entertained with great music, conversation, celebrity news, a fun take on current events. 101.9 The Wave is also home to nationally syndicated personality John Tesh and “Intelligence for Your Life” from 2-7 pm.

At 42,500 WATTS, KZWV’s powerful signal blankets the entire Lake of the Ozark area as well as north into Jefferson City and Columbia and south into Lebanon, Rolla and Ft. Leonard Wood.


  • 43.3% Female, 56.7% Male
  • Age: 25-64: 76.7%
  • Household Income Over 50K: 68.7%
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Weekly Listeners*
Central Missouri Counties
*Source: Nielsen. Columbia, MO. Contact Zimmer Communications for details.

101.9 The Wave On-Air Personalities

Weekday On Air Schedule and Personalities

Weekend On Air Schedule and Personalities

101.9 The Wave Community Involvement

  • Share The Harvest Food Pantry – Food Drive

  • American Red Cross – Blood Drive

  • Dogwood Animal Shelter – Events/weekly interviews

  • Food Bank of Central and NE MO – Food drive

  • Bras For A Cause – Dr. Hopkins charity event

101.9 The Wave Accolades and Awards

  • 2021 MBA Air Talent of the Year Finalist, Kevin Hilley

  • 2020 MBA Air Talent of the Year Finalist, Kevin Hilley

  • 2019 MBA Air Talent of the Year, Kevin Hilley

  • 2016 Best Radio Station at the Lake

  • 2015 Best Radio Station at the Lake

  • 2015 MBA Best Website, Small Market, KZWV

  • 2015 MBA Best Commercial, Small Market, KZWV

  • 2014 Best Radio Station at the Lake

  • 2013 Best Radio Station at the Lake

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Our efforts are focused on developing ourselves through training and coaching. We accomplish this through an environment where exceeding company standards, continual improvement, initiative and innovation are recognized and rewarded.

Zimmer knows my business. I come up with ideas that I want them to focus on and then I let them do the creative part of it. I’d recommend Zimmer to anybody who wants to go to the next level. Get on a good plan with them and be consistent and just have faith in their recommendations. You will see results. It’s nice working with someone who you know really cares about your success.
Steve Hotsenpiller, Steve’s Pest Control Inc.
Not only are Zimmer’s services great, but the staff is wonderful. They taught me that I should not spend a single penny on advertising until I’m able to track it and know that it’s going to work for me to grow my business. Since I’ve been advertising with Zimmer, I’ve seen an increase in my business every single year.
Ashley Cunningham, Naught-Naught Agency
I’ve been working with Zimmer forever. I didn’t expect how many different people I would get to work with. From creative to sales to the radio talent, their process of putting everything together works a lot smoother than you’d think. Obviously, Zimmer does all the stuff on the radio and the live streaming, but they have also helped us develop our website and they help with our Facebook posts. We utilize all of that and I’ve had a lot of success.
Brian Mayse, Family Pawn
I was on a recent trip to Las Vegas and I was standing in line and a gentleman behind me said, ‘I’m from Jeff City. You’re the guy from Living Canvas. I hear you on the radio all the time.’ I was blown away that my voice was that recognized and I can truly say that radio does get results.
Dean Jones, Living Canvas Tattoo and Body Piercing
When we first started advertising with Zimmer Radio & Marketing Group, we didn’t expect such an immediate response, but literally the same day, we started getting phone calls and were gaining new clients on a weekly basis. The creative group was so good at understanding what Witt Print Shop needed. They nailed my ads to a tee right off the bat with only knowing me for literally 2 hours. I would highly recommend Zimmer to anybody who wants any type of increase in business. Radio advertising works.
Brian Kirmse, Witt Print Shop
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