Reach Your Target AudienceWe don’t deny or shy away from the power of digital marketing! That’s because we understand the modern-day consumer:
- They interact with their mobile devices an average of 13 times an hour.
- 91% of them turn to mobile for inspiration when in the middle of a task.
Is your business ready to supplement your already-effective radio or magazine advertising with some dynamic, digital marketing opportunities? We’ve got you covered! We are proud to offer a cutting-edge lineup of three of these powerful and popular digital services.
Using GPS to define a geographical boundary, then placing a digital advertisement in the mobile apps of consumers within that virtual “fence.” This practice is compatible with all free, location-aware, mobile apps.Learn more about geofencing >>
Targeting consumers with relevant banner advertisements based on their location, demographics, and online behavioral interests. This practice is compatible with both mobile and desktop versions of websites.Learn more about targeted display >>
Search Engine Marketing (SEM)
Gaining website traffic by purchasing advertisements on search engines. These ads will show up as the “top results” following a user’s online search. This practice is compatible with all online searches performed on both mobile and desktop platforms.Learn more about SEM >>
Your Business Can Expect:
Quality design services. All of your business’ mobile and desktop advertisements will be customized, HTML-5 ads that are strategically designed to attract consumer attention.
Data-driven ads. Your business’ advertisements will be highly targeted based on consumer locations, demographic information (age, gender, education level, household income, etc.), and online behavioral interests and patterns.
Transparent ad placement. Digital capabilities will allow your business to see a “receipt” of where and when your ads were placed.
Measurable results. Clear and concise reporting metrics will show detailed insights concerning clicks and engagement. This will allow your business to easily and accurately measure ROI.
Your business should always know the value of your media buy! Fortunately, the digital industry has the ability to offer advanced reporting metrics that go beyond basic measurement methodologies. Unfortunately, many digital providers do not offer their clients access to such reporting metrics. If your current digital provider is not willing to provide transparent tracking, consider this a huge red flag!
Zimmer is different! We offer transparent, advanced reporting metrics that constitute clear differentiators. When it comes to tracking your business’ digital targeting services, our main differentiators include:
- Detailed analytics on clicks, view-throughs, hovers, and overall engagement
- Placement explanations
- Foot traffic attribution metrics
- Digital lift analytics
- Site list results
- Granular reporting on keywords, device, creative, geography, and calls