KWOS News Radio 950AM & 104.5FM

Wake Up Mid-Missouri with Randy Tobler, Stephanie Bell, John Marsh, Brian Hauswirth, and Hannah the Producer. Also Gary Nolan, Clay Travis & Buck Sexton, Sean Hannity, Mark Levin, Jesse Kelly and Coast to Coast AM. Extensive coverage and play-by-play of local high school football and basketball, as well as Kansas City Chiefs and MIZZOU football.

At 5,000 Watts, KWOS reaches Jefferson City, Cole County and surrounding counties of Callaway, Boone, Miller, Osage, Moniteau, Cooper, Morgan, Maries


  • 55.3% Female, 44.7% Male
  • Age 25-64: 46.8%
  • Household Income Over 50K: 86.5%
Clear99 Coverage Map
Download Our Radio Media Kit
Listen Live
Meet KWOS Social Influencers
Weekly Listeners*
Central Missouri Counties
*Source: Nielsen. Columbia, MO. Contact Zimmer Communications for details.

KWOS On-Air Personalities

Weekday On Air Schedule and Personalities

Saturday On Air Schedule and Personalities

Join Kevin Kelly each Saturday as he talks with local sports guests about the latest sports news in Jefferson City and surrounding communities. Find out more about Kevin Kelly

Sunday On Air Schedule and Personalities

KWOS Community Involvement

  • United Way – Different events throughout the year

  • Honor Flight – Radiothon

  • American Heart Association – Heart Ball

  • Bras For A Cause – Event

  • Food Bank – Food Drive

  • Samaritan Center – Holiday Drive

  • American Red Cross – Blood Drive

KWOS Accolades and Awards

  • 2023 MBA Breaking News – John Marsh- Finalist

  • 2022 MBA Sports Program- KWOS

  • 2022 MBA Complete Newscast- KWOS

  • 2021 MBA Play-By-Play, KWOS – Finalist

  • 2020 Recognized Excellence in Complete Newscast of the year, Finalist

  • 2020 MBA Sports Feature, KWOS

  •  2020 MBA First Place in Sports Reporting and Play By Play

  • 2020 MBA Breaking News – Finalist

  • 2019 MBA Complete Newscast – KWOS

  • 2019 MBA Sports Show – KWOS

  • 2018 MBA Sports Reporting Winning

  • 2017 MBA Complete Newscast of the year, Finalist

  • 2017 MBA Documentary of the year, Finalist

  • 2016 MBA Play By Play, KWOS, “Helias vs Father Tolton,” *WINNER*

  •   2016 MBA Sports Feature, KWOS, “Coach Cole Retires,” Finalist 

  • 2015 MBA Play By Play, KWOS

Click to View More

We’re in business to help your business grow.

Our efforts are focused on developing ourselves through training and coaching. We accomplish this through an environment where exceeding company standards, continual improvement, initiative and innovation are recognized and rewarded.

Zimmer knows my business. I come up with ideas that I want them to focus on and then I let them do the creative part of it. I’d recommend Zimmer to anybody who wants to go to the next level. Get on a good plan with them and be consistent and just have faith in their recommendations. You will see results. It’s nice working with someone who you know really cares about your success.
Steve Hotsenpiller, Steve’s Pest Control Inc.
Not only are Zimmer’s services great, but the staff is wonderful. They taught me that I should not spend a single penny on advertising until I’m able to track it and know that it’s going to work for me to grow my business. Since I’ve been advertising with Zimmer, I’ve seen an increase in my business every single year.
Ashley Cunningham, Naught-Naught Agency
I’ve been working with Zimmer forever. I didn’t expect how many different people I would get to work with. From creative to sales to the radio talent, their process of putting everything together works a lot smoother than you’d think. Obviously, Zimmer does all the stuff on the radio and the live streaming, but they have also helped us develop our website and they help with our Facebook posts. We utilize all of that and I’ve had a lot of success.
Brian Mayse, Family Pawn
I was on a recent trip to Las Vegas and I was standing in line and a gentleman behind me said, ‘I’m from Jeff City. You’re the guy from Living Canvas. I hear you on the radio all the time.’ I was blown away that my voice was that recognized and I can truly say that radio does get results.
Dean Jones, Living Canvas Tattoo and Body Piercing
When we first started advertising with Zimmer Radio & Marketing Group, we didn’t expect such an immediate response, but literally the same day, we started getting phone calls and were gaining new clients on a weekly basis. The creative group was so good at understanding what Witt Print Shop needed. They nailed my ads to a tee right off the bat with only knowing me for literally 2 hours. I would highly recommend Zimmer to anybody who wants any type of increase in business. Radio advertising works.
Brian Kirmse, Witt Print Shop
Contact Us with any questions you may have.