106.9FM Y107 #1 Hit Music Station

FORMAT
Y107 is the #1 Hit Music Station for all of Mid-Missouri, serving 20+ counties with the hottest, newest hit songs with throwback favorites in the mix. It’s the party-like soundtrack to kick-off the day, fuel your work-out, even make the work day move faster, keeping you dancing and singing along. Y107 is award winning, recognized for our connection with our listeners and service to the local community.

Y107’s fun, local, and interactive personalities keep you entertained, informed and aware of the latest in our area, while making the listener the star. Cosmo & Lauren wake you up every morning 5a-10a on the Y107 Morning Show. Liz gets you through the workday from 10a-2p, sending you back in time with the Throwback Lunch 11:45a – 1p, where you control our playlist. Carson drives you home from 2p-7p.  Adam Bomb brings you new and top artist for your evening listening 7p-11p.

FREQUENCY/POWER
86,700 WEEKLY LISTENERS
Y107, at 100,000 watts, reaches more listeners than any other radio station; with coverage of more than 20 counties in Central Missouri including Jefferson City, Columbia and Lake of the Ozarks.

AUDIENCE

  • 64.4% Female, 34.3% Male
  • Age 18-44: 66.1%
  • Household Income Over 50K: 57.8%
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Watts
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Weekly Listeners*
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Central Missouri Counties
*Source: Nielsen. Columbia, MO. Contact Zimmer Communications for details.

Y107’s On-Air Personalities

Weekday On Air Schedule and Personalities

Weekend On Air Schedule and Personalities

Y107’s Community Involvement

  • Children’s Miracle Network’s – Radiothon, Requestathon, Pancake Day, Miracle Treat Day

  • Food Bank of Central And Northeast Missouri’s
    – Holiday Food Drive

  • Unchained Melodies – Canine Connections Video Series

  • Armani’s Angels – Pour for A Paw Emcees

  • United Way – Rock, Paper, Scissors Championship

  • Alzheimer’s Association – Walk to End Alzheimer’s

  • Special Olympics – Polar Plunge

  • American Foundation for Suicide Prevention – Out of the Darkness Walk

  • Mid-Mo Pridefest – Promotional Partner

  • Salvation Army – Holiday Bell Ringing Campaign/ Donut Day

  • The Spay Neuter Project – Spayghetti Dinner

  • Love, Inc – Over the Edge

  • Junior Achievement – Trivia Night

  • 9/11 Memorial Star Climb – Event Emcee

Y107’s Accolades and Awards

  • 2020 MBA air talent of year, Carson

  • 2020 MBA PSA of the Year, “Tornado Relief”

  • 2020 MBA Best Promotion, “Gift of Family”

  • 2019 Marconi CHR Station of the Year Finalist

  • 2018 NABEF Service to Community –Small Market Radio Winner

  • 2018 Marconi CHR Station of the Year Finalist

  • 2018 MBA PSA of the Year –Stealing Back Christmas

  • 2017 MBA Best Website of the Year

  • 2016 Marconi CHR Station of the Year

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Ashley Cunningham, Naught-Naught Agency
I’ve been working with Zimmer forever. I didn’t expect how many different people I would get to work with. From creative to sales to the radio talent, their process of putting everything together works a lot smoother than you’d think. Obviously, Zimmer does all the stuff on the radio and the live streaming, but they have also helped us develop our website and they help with our Facebook posts. We utilize all of that and I’ve had a lot of success.
Brian Mayse, Family Pawn
I was on a recent trip to Las Vegas and I was standing in line and a gentleman behind me said, ‘I’m from Jeff City. You’re the guy from Living Canvas. I hear you on the radio all the time.’ I was blown away that my voice was that recognized and I can truly say that radio does get results.
Dean Jones, Living Canvas Tattoo and Body Piercing
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