106.9FM Y107 #1 Hit Music Station
Top 40 106.9FM Y107 is exclusive in Central Missouri. There is a carefully selected mix of current and recent hits. The music is so popular it makes up over half of all record sales in Central Missouri. Music is the forefront on Y107, complemented by strong personalities and on air promotions.
The Y107 music format combined with our limited commercial policy promotes listener loyalty. Y107 air personalities are fun, putting listener interaction in the forefront, while sharing the latest in music and pop culture information. Cosmo and the Y107 Morning Show wakes up Mid-Missouri every morning from 5a-10a. Take it Old School with the Throwback lunch from 11:30a-1p. Ryan Seacrest airs from 10:00am-2:00pm, and Carson takes the controls from 2:00pm through the drive home. Wrap the evening with Destiny, weeknights from 7p-Midnight.
Y107, at 100,000 watts, reaches more listeners than any other radio station; with coverage of over 25 counties in Central Missouri including Jefferson City, Columbia, and Lake of the Ozarks.
- 65.7% Female, 34.3% Male
- Age 18-44: 66.1%
- Household Income Over 50K: 57.8%