106.9FM Y107 #1 Hit Music Station

FORMAT
Y107 is the #1 Hit Music Station for all of Mid-Missouri, serving 20+ counties with the hottest, newest hit songs with throwback favorites in the mix. It’s the party-like soundtrack to kick-off the day, fuel your work-out, even make the work day move faster, keeping you dancing and singing along. Y107 is award winning, recognized for our connection with our listeners and service to the local community.

Y107’s fun, local, and interactive personalities keep you entertained, informed and aware of the latest in our area, while making the listener the star. Cosmo & Kat wake you up every morning 5a-10a. Carson gets you through the workday from 10a-2p, sending you back in time with the Throwback Lunch 12n – 1p, where you control our playlist. Kira drives you home from 2p-7p. Erik Zachary closes out your day 7p-midnight.

FREQUENCY/POWER
71,300 WEEKLY LISTENERS
Y107, at 100,000 watts, reaches more listeners than any other radio station; with coverage of more than 20 counties in Central Missouri including Jefferson City, Columbia and Lake of the Ozarks.

AUDIENCE

  • 62.0% Female, 38.0% Male
  • Age 18-44: 64.2%
  • Age 25-64: 67.6%
  • Household Income Over 50K: 73.0%
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0
Watts
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Weekly Listeners*
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Central Missouri Counties
*Source: Nielsen. Columbia, MO. Contact Zimmer Communications for details.

Y107’s On-Air Personalities

Weekday On Air Schedule and Personalities

Weekend On Air Schedule and Personalities

Y107’s Community Involvement

  • True North – Ture North Radiothon

  • Children’s Miracle Network’s Radiothon & Miracle Treat Day

  • Food Bank of Central And Northeast Missouri’s
    – Holiday Food Drive

  • Armani’s Angels – Pour for A Paw Emcees

  • Heart of Missouri United Way

  • Special Olympics – Polar Plunge

  • American Foundation for Suicide Prevention – Out of the Darkness Walk

  • Mid-Mo Pridefest – Promotional Partner

  • Salvation Army – Holiday Bell Ringing Campaign/ Donut Day

  • The Spay Neuter Project – Spayghetti Dinner

  • 9/11 Memorial Star Climb – Event Emcee

Y107’s Accolades and Awards

  • 2025 Marconi CHR Station of the Year – Finalist

  • 2025 NAB Crystal Award – Finalist

  • 2025 Best of Columbia Best Radio Personality – Finalist – Cosmo

  • 2025 Best of Columbia Best Local Radio Show – Finalist – The Cosmo & Kat Show

  • 2024 Service To America Award- CMN Radiothon

  • 2024 Radio Mercury Broadcast Radio Single Spot – Steve’s Pest Control “Epic Rap Battle: Ticks Vs Spiders” – Josh Ryan

  • 2024 MBA Air Talent Morning Drive – Cosmo & Kat Show – Finalist

  • 2023 MBA Air Talent – Winner

  • 2022 Marconi Small Market Personality of the Year- Winner

  • 2022 Marconi CHR Station of the Year – Winner

  • 2022 Service to America Award: Service to Community Service- Small Market, finalist

  • 2022 MBA Station of the Year, finalist

  • 2022 MBA Station Sponsored Community Event – CMN Radiothon, finalist

  • 2021 Marconi Top 40 Station of the Year-KTXY – Finalist

  • 2021 Marconi Small Market Talent-Y107 Morning Show – Finalist”

  • 2020 MBA Air Talent of the Year – Carson”

  • 2020 MBA PSA of the Year, “Tornado Relief”

  • 2020 MBA Best Promotion, “Gift of Family”

  • 2019 Marconi CHR Station of the Year – Finalist

  • 2018 NABEF Service to Community –Small Market Radio Winner

  • 2018 Marconi CHR Station of the Year – Finalist

  • 2018 MBA PSA of the Year –Stealing Back Christmas

  • 2016 Marconi CHR Station of the Year

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