106.9FM Y107 #1 Hit Music Station
106.9FM Y107 Adult Top 40 Music is exclusive in Central Missouri. There is a carefully selected mix of current and recent hits. The music is so popular it makes up over half of all record sales in Central Missouri. Music is the emphasis on Y107, complemented by strong personalities and on air promotions. The Y107 Music format combined with our music quantity policy promotes listener loyalty.
Y107 air personalities are fun, putting listener interaction in the forefront, while sharing the best in music and pop culture information. Cosmo and the Y107 Morning Show wakes up mid-Missouri every morning from 5am – 10am. Take it old school with Throw Back Lunch from 11:30am – 1pm. Ryan Seacrest airs from 10am-2:00pm, Carson takes the controls from 2pm-7pm, and Liz hangs with you from 7pm-12am.
95,900 WEEKLY LISTENERS
Y107, at 100,000 watts, reaches more listeners than any other radio station; with coverage of more than 20 counties in Central Missouri including Jefferson City, Columbia and Lake of the Ozarks.
- 62.5% Female, 37.5% Male
- Age 18-44: 71.8%
- Household Income Over 50K: 61.8%