106.9FM Y107 #1 Hit Music Station

106.9FM Y107 Adult Top 40 Music is exclusive in Central Missouri. There is a carefully selected mix of current and recent hits. The music is so popular it makes up over half of all record sales in Central Missouri. Music is the forefront on Y107, complemented by strong personalities and on air promotions.

Music is changing to up tempo, with no slower music. The Y107 Music format combined with  our limited  commercial policy promotes listener loyalty.

Y107 air personalities are fun, sharing music information, pop culture and listener interaction. Cosmo and the Y107 Morning Show with Jax wakes up Mid-Missouri every morning.  Flash back to the 80’s and 90’s with the Retro Lunch at noon!  Ryan Seacrest airs from 10:00am-2:00pm and Carson takes the controls from 2:00pm all through the afternoon drive home.

Y107, at 100,000 watts, reaches more listeners than any other radio station; with coverage of over 25 counties in Central Missouri including Jefferson City, Columbia, and Lake of the Ozarks.


  • 65.7% Female, 34.3% Male
  • Age 18-44: 66.1%
  • Household Income Over 50K: 57.8%
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Weekly Listeners*
Central Missouri Counties

Y107’s On-Air Personalities

Y107’s Community Involvement

  • CMN – Radiothon

  • Food Bank – Food Drive

  • March Of Dimes – Walk

  • Tigers On The Prowl – Event

  • Boys And Girls Club – Chili Cook-off/Summer Kids Branding Campaign

Y107’s Accolades and Awards

  • 2015 MBA Best Website, Medium Market

  • 2013 NAB Crystal Award, Finalist

  • 2012 Marconi CHR Station of the Year, Finalist

  • 2011 NAB Marconi Personality, Cosmo, Finalist

  • 2011 NAB Marconi CHR Station of the Year, Finalist

  • 2010 NAB Crystal Award CHR Station of the Year, Certif. of Merit

  • 2009 NAB Crystal Award CHR Station of the Year, Finalist

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