106.9FM Y107 #1 Hit Music Station
106.9FM Y107 Adult Top 40 Music is exclusive in Central Missouri. There is a carefully selected mix of current and recent hits. The music is so popular it makes up over half of all record sales in Central Missouri. Music is the forefront on Y107, complemented by strong personalities and on air promotions.
Music is changing to up tempo, with no slower music. The Y107 Music format combined with our limited commercial policy promotes listener loyalty.
Y107 air personalities are fun, sharing music information, pop culture and listener interaction. Cosmo and the Y107 Morning Show with Jax wakes up Mid-Missouri every morning. Flash back to the 80’s and 90’s with the Retro Lunch at noon! Ryan Seacrest airs from 10:00am-2:00pm and Carson takes the controls from 2:00pm all through the afternoon drive home.
Y107, at 100,000 watts, reaches more listeners than any other radio station; with coverage of over 25 counties in Central Missouri including Jefferson City, Columbia, and Lake of the Ozarks.
- 65.7% Female, 34.3% Male
- Age 18-44: 66.1%
- Household Income Over 50K: 57.8%