106.9FM Y107 #1 Hit Music Station

106.9FM Y107 Adult Top 40 Music is exclusive in Central Missouri. There is a carefully selected mix of current and recent hits. The music is so popular it makes up over half of all record sales in Central Missouri. Music is the emphasis on Y107, complemented by strong personalities and on air promotions. The Y107 Music format combined with our music quantity policy promotes listener loyalty.

Y107 air personalities are fun, putting listener interaction in the forefront, while sharing the best in music and pop culture information. Cosmo and the Y107 Morning Show wakes up mid-Missouri every morning from 5am – 10am. Take it old school with Throw Back Lunch from 11:30am – 1pm. Ryan Seacrest airs from 10am-2:00pm, Carson takes the controls from 2pm-7pm, and Liz hangs with you from 7pm-12am.

Y107, at 100,000 watts, reaches more listeners than any other radio station; with coverage of more than 20 counties in Central Missouri including Jefferson City, Columbia and Lake of the Ozarks.


  • 62.5% Female, 37.5% Male
  • Age 18-44: 71.8%
  • Household Income Over 50K: 61.8%
Download Our Radio Media Kit
Listen Live
Weekly Listeners*
Central Missouri Counties
*Source: Nielsen. Columbia, MO. Contact Zimmer Communications for details.

Y107’s On-Air Personalities

Weekday On Air Schedule and Personalities

Weekend On Air Schedule and Personalities

Y107’s Community Involvement

  • CMN – Radiothon

  • Food Bank – Food Drive

  • March Of Dimes – Walk

  • Tigers On The Prowl – Event

  • Boys And Girls Club – Chili Cook-off/Summer Kids Branding Campaign

Y107’s Accolades and Awards

  • 2018 NABEF Service to Community – Small Market Radio Winner

  • 2018 Marconi CHR Station of the Year Finalist

  • 2018 MBA Public Service Announcement or Campaign Winner – Stealing Back Christmas

  • 2017 Marconi Personality of the Year, Cosmo, Finalist

  • 2017 MBA Best Website of the Year

  • 2016 Marconi CHR Station of the Year

  • 2015 MBA Best Website, Medium Market

  • 2013 NAB Crystal Award, Finalist

Click to View More

We’re in business to help your business grow.

Our efforts are focused on developing ourselves through training and coaching. We accomplish this through an environment where exceeding company standards, continual improvement, initiative and innovation are recognized and rewarded.

Zimmer knows my business. I come up with ideas that I want them to focus on and then I let them do the creative part of it. I’d recommend Zimmer to anybody who wants to go to the next level. Get on a good plan with them and be consistent and just have faith in their recommendations. You will see results. It’s nice working with someone who you know really cares about your success.
Steve Hotsenpiller, Steve’s Pest Control Inc.
Not only are Zimmer’s services great, but the staff is wonderful. They taught me that I should not spend a single penny on advertising until I’m able to track it and know that it’s going to work for me to grow my business. Since I’ve been advertising with Zimmer, I’ve seen an increase in my business every single year.
Ashley Cunningham, Naught-Naught Agency
I’ve been working with Zimmer forever. I didn’t expect how many different people I would get to work with. From creative to sales to the radio talent, their process of putting everything together works a lot smoother than you’d think. Obviously, Zimmer does all the stuff on the radio and the live streaming, but they have also helped us develop our website and they help with our Facebook posts. We utilize all of that and I’ve had a lot of success.
Brian Mayse, Family Pawn
I was on a recent trip to Las Vegas and I was standing in line and a gentleman behind me said, ‘I’m from Jeff City. You’re the guy from Living Canvas. I hear you on the radio all the time.’ I was blown away that my voice was that recognized and I can truly say that radio does get results.
Dean Jones, Living Canvas Tattoo and Body Piercing
When we first started advertising with Zimmer Radio & Marketing Group, we didn’t expect such an immediate response, but literally the same day, we started getting phone calls and were gaining new clients on a weekly basis. The creative group was so good at understanding what Witt Print Shop needed. They nailed my ads to a tee right off the bat with only knowing me for literally 2 hours. I would highly recommend Zimmer to anybody who wants any type of increase in business. Radio advertising works.
Brian Kirmse, Witt Print Shop
Contact Us with any questions you may have.