96.7FM KCMQ Classic Rock

KCMQ is home for “The Morning Shag with Shags and Trevor”, the “Lunch Time Machine” and “Smells Like the 90’s” with April, “The 96 Minute Free Ride” with Tim Taylor, and Doug from 7-10pm.

KCMQ is also your home for the Kansas City Chiefs, Missouri Tiger Football and Men’s Basketball.

At 100,000 watts, KCMQ reaches over 21 Central/Mid Missouri Counties including the cities of Columbia and Jefferson City.


  • 47.7% Female, 52.3% Male
  • Age 25-64: 78.6%
  • Household Income Over 50K: 65.4%
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Weekly Listeners*
Central Missouri Counties
*Source: Nielsen. Columbia, MO. Contact Zimmer Communications for details.

KCMQ On-Air Personalities

Weekday On Air Schedule and Personalities

Weekend On Air Schedule and Personalities

KCMQ Community Involvement

  • Central Missouri Honor Flight Radiothon

  • True North Radiothon

  • Boys & Girls Club of Columbia Chili Cookoff

  • Boy Scouts of America, Great Rivers Council

    • Sporting Clays Tournament/Call of the Wild Auction
  • Food Bank of Central & Northeast Missouri

    • Holiday Food Drive
    • Hope for Heroes 5k
  • Salvation Army

    • Hogs for Hope Motorcycle Charity Ride
  • Other Causes We Support

    • Graf and Sons Charity Golf Tournament
    • The KCMQ Morning Shag Conservation Day
      • Supports conservation efforts across Mid-Mo

KCMQ Accolades and Awards

  • 2023 MBA Morning Drive – Morning Shag with Shags & Trevor- Finalist

  • 2023 MBA Social Media Star – The Morning Shag Facebook Page – Winner

  • 2023 Service To America Award – Central Missouri Honor Flight Radiothon – Finalist

  • 2022 Marconi Rock Station of the Year

  • 2022 MBA Social Media Star- KCMQ Morning Shag Facebook Page

  • 2021 Marconi Rock Station of the Year, KCMQ – Finalist

  • 2021 MBA Best Air Talent Morning Drive, Morning Shag – Winner

  • 2019 Marconi Small Market Personality of the Year, Finalists: Morning Shag with Shags and Trevor

  • 2018 MBA Personalities of the Year – Morning Shag

  • 2017 Marconi Small Market Personality of the Year, Finalists: Morning Shag with Shags and Trevor

  • 2016 Marconi Rock Station of the Year

  • 2016 Missouri Conservation Federation Outdoor Communicator of the Year – Shags and Trevor – KCMQ

  • 2016 MBA Corporate Award, “Honor Flight Radiothon”

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