94.3FM KAT Country

94.3 KAT Country play Mid-Missouri’s country favorites. KAT Country plays a large variety of music, from all the familiar favorites that listeners know and love, to today’s country superstars. We play the perfect balance of country from the legends in country music and today’s most popular artists.

KAT Country plays music from artists that listeners grew up listening to like Garth Brooks, George Strait, Brooks & Dunn, Reba and other legends. KAT Country also features songs from today’s artists like Luke Combs, Blake Shelton, Luke Bryan, Jason Aldean, Carrie Underwood, Miranda Lambert, Brad Paisley and many others.

KAT Country features mornings with Hilley & Hart, afternoons with Jordan Jay and Saturday night KAT Gold Vault from 6p-12a. 94.3 KAT Country is also Mid-Missouri’s home for St. Louis Cardinals Baseball.

Reaches over 20 counties in Central Missouri, including the cities of Columbia and Jefferson City.


  • 51.0% Female, 49.0% Male
  • Age 25-64: 67.9%
  • Household Income Over 50K: 70.9%
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Weekly Listeners*
Central Missouri Counties
*Source: Nielsen. Columbia, MO. Contact Zimmer Communications for details.

94.3 KAT On-Air Personalities

Weekday On Air Schedule and Personalities

Weekend On Air Schedule and Personalities

94.3 KAT’s Community Involvement

  • CMN – Radiothon

  • Honor Flight – Radiothon

  • Food Bank – Food Drive

  • Heart Ball – American Heart Association – Event

  • Jefferson City Animal Shelter – “Furry Friends” weekly featured pet

  • American Red Cross Blood Drive

Kat Country’s Accolades and Awards

  • 2023 Marconi Small Market Personality of the Year – Hilley & Hart, Winner
  • 2023 Alliance for Women in Media “Gracie” Award – Erin Hart

  • 2023 MBA Public Service Announcement, Finalist
  • 2022 MBA Best Air Talent Morning Drive – KAT Country Mornings with Erin and Chris, finalist
  • 2021 ACM Station of the Year, KATI – Finalist
  • 2021 ACM Small Market Talent, Erin & Matt in the Morning – Finalist
  • 2021 MBA Station Sponsored Community Event – Miracles For Kids Radiothon
  • 2021 MBA Best Air Talent – Jordan Jay
  • 2021 MBA Best Air Talent Morning Drive – Erin & Matt – Finalist
  • 2019 MBA Best Air Talent Winner
  • 2019 MBA Best Promotion Finalist

  • 2020 Best Radio Personality in Jefferson City – Erin Hart
  • 2016 Best Air Talent Finalist
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