A Jingle is a short, catchy song about your business. It’s an important part of your “audio signature”.
Few things can drive an advertising message home like a catchy jingle. Whether your listeners love it or hate it, a good jingle will relate your brand name with a concept, idea, or promotion. Listeners who catch your radio commercial may not notice a jaunty techno beat in the background, but they will notice your snappy jingle. The next time a listener sees a sign or ad for your business, they will immediately associate your jingle with your advertising, creating a relationship that increases the likelihood they’ll choose you next time they need you.
Hear it for yourself!
Jingles are Easy to Remember
A good jingle is unique, fun, and, most importantly, memorable. A radio or TV spot is a great way to advertise, but with the steady stream of information most of us see over a short period of time, it’s easy for your message to get lost in the crowd. A jingle with your phone number, company name, or other identifying features makes it much easier for listeners to remember you, and what makes your company unique. A good jingle is catchy and creative, boasting the information you want listeners to remember above all else.
Jingles Help Define What You Have to Offer
Like most effective advertising methods, a jingle should tell the world what you have to offer that your competitors do not. As a memorable and attention-grabbing song, the right kind of jingle will enhance what your company has to offer. A good jingle will get stuck in listeners’ heads, but will also make a statement about what makes your company unique. A good jingle will leave a lasting message that will stay with potential customers long after first hearing it.
Jingles Attract Customers
In addition to enhancing brand awareness, creating a message that will stick in a listener’s memory, jingles serve one other crucial purpose: attracting customers. A clever, unique, and memorable jingle can create a bond with a listener, making her feel an emotional connection to your brand, your products, and your services. When your jingle is pleasing to listen to and full of vital information listeners want to know, you can easily create a new customer base with a few simple lines of song.
As an advertising method that has stood the test of time, jingles offer many advantages to marketers willing to take the plunge. As a simple, classic method of advertising, jingles associate your brand with a source of information, providing a memorable way for your customers to learn more about what you have to offer. Whether your jingle is something short and sweet or a little longer and more informative, the right jingle can make a world of difference in your advertising strategy.
