Over-The-Top (OTT) Video
In essence, OTT is the merging of digital video and traditional television.
An over-the-top (OTT) device is any device that connects to a television (sometimes built right in) that will deliver professionally-produced video content, such as movies and TV shows, via an internet stream. Some examples of common OTT devices include Roku, Apple TV, Google Chromecast, Amazon Fire Sticks, Smart TVs, gaming consoles, and specific Blu-ray players.
OTT video advertising is comprised of video ads during professionally produced, premium content, such as streamed TV shows or movies. The best example of this can be seen through ads during services like Sling TV and DIRECTV. These services that are streamed through OTT devices are extremely popular, especially among families with children.
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