106.9FM Y107 #1 Hit Music Station
FORMAT
Y107 is the #1 Hit Music Station for all of Mid-Missouri, serving 20+ counties with the hottest, newest hit songs with throwback favorites in the mix. It’s the party-like soundtrack to kick-off the day, fuel your work-out, even make the work day move faster, keeping you dancing and singing along. Y107 is award winning, recognized for our connection with our listeners and service to the local community.
Y107’s fun, local, and interactive personalities keep you entertained, informed and aware of the latest in our area, while making the listener the star. Cosmo & Kat wake you up every morning 5a-10a. Carson gets you through the workday from 10a-2p, sending you back in time with the Throwback Lunch 11:45a – 1p, where you control our playlist. Kristin drives you home from 2p-7p. Erik Zachary closes out your day 7p-midnight.
FREQUENCY/POWER
71,300 WEEKLY LISTENERS
Y107, at 100,000 watts, reaches more listeners than any other radio station; with coverage of more than 20 counties in Central Missouri including Jefferson City, Columbia and Lake of the Ozarks.
AUDIENCE
- 62.0% Female, 38.0% Male
- Age 18-44: 64.2%
- Age 25-64: 67.6%
- Household Income Over 50K: 73.0%
Y107’s On-Air Personalities
Weekday On Air Schedule and Personalities
Cosmo & Kat wake up Mid-Missouri every morning with plenty of listener interaction, including the viral ‘Hook-Up or Hang-Up and Kat Chat.
Weekend On Air Schedule and Personalities
The Cosmo and Kat Show wakes up Mid-Missouri every morning with plenty of listener interaction, including the viral ‘Hook-Up or Hang-Up
Y107’s Community Involvement
True North – Ture North Radiothon
Children’s Miracle Network’s Radiothon & Miracle Treat Day
Food Bank of Central And Northeast Missouri’s
– Holiday Food DriveArmani’s Angels – Pour for A Paw Emcees
Heart of Missouri United Way
Special Olympics – Polar Plunge
American Foundation for Suicide Prevention – Out of the Darkness Walk
Mid-Mo Pridefest – Promotional Partner
Salvation Army – Holiday Bell Ringing Campaign/ Donut Day
The Spay Neuter Project – Spayghetti Dinner
9/11 Memorial Star Climb – Event Emcee
Y107’s Accolades and Awards
2024 Service To America Award- CMN Radiothon
2024 Radio Mercury Broadcast Radio Single Spot – Steve’s Pest Control “Epic Rap Battle: Ticks Vs Spiders” – Josh Ryan
2024 MBA Air Talent Morning Drive – Cosmo & Kat Show – Finalist
2023 MBA Air Talent – Kristin Monica – Winner
2022 Marconi Small Market Personality of the Year- Kristin Monica, Winner
2022 Marconi CHR Station of the Year – Winner
2022 Service to America Award: Service to Community Service- Small Market, finalist
2022 MBA Station of the Year, finalist
2022 MBA Station Sponsored Community Event – CMN Radiothon, finalist
2021 Marconi Top 40 Station of the Year-KTXY – Finalist
2021 Marconi Small Market Talent-Y107 Morning Show – Finalist”
2020 MBA Air Talent of the Year – Carson”
2020 MBA PSA of the Year, “Tornado Relief”
2020 MBA Best Promotion, “Gift of Family”
2019 Marconi CHR Station of the Year – Finalist
2018 NABEF Service to Community –Small Market Radio Winner
2018 Marconi CHR Station of the Year – Finalist
2018 MBA PSA of the Year –Stealing Back Christmas
2016 Marconi CHR Station of the Year
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